Red lotusyoga studio
my contributions
graphic design
Portrait photography
Product photography
videography
social media marketing
Red Lotus School of Yoga situated in Rochester Hills, MI, is a premier yoga studio that provides a wide range of yoga classes and yoga-related products both in-house and online. With a dedicated team of experienced instructors, Red Lotus Yoga offers a nurturing environment for practitioners of all levels to explore and deepen their yoga practice.
In addition to their regular classes, Red Lotus Yoga is proud to house the esteemed Red Lotus School of Yoga. This yoga teacher training program is licensed with the State of Michigan and accredited by the Yoga Alliance as an RYT 200 Certified Program.
As the Marketing Manager for Red Lotus Yoga, I filmed videos, organized photoshoots, and created captivating flyers and engaging social media content to promote their Teacher Training Program, yoga classes, and products.
/ 01
videography
I utilized my Nikon DSLR to film videos in the comfortable and professional in-house environment. Additionally, I conducted drone shoots to capture captivating exterior footage for promotional purposes.
/ Promote teacher training program
I collaborated with the owner to create simplified videos explaining the step-by-step process of the teacher training program, making it easy for people to understand and follow.
Strategies, I defined
- Red Lotus Yoga Teacher Training Program Introduction, it's requirements
- What is RYT 200 Yoga alliance?
- How to choose the best Teacher Training Program?
- What makes Red Lotus school of yoga different from other Teacher Training Program?
- The flow of the Teacher Training Program
- Is it the right time?
/ 02
Social media marketing
/ After the pandemic,
The owner of Red Lotus Yoga desired to reopen the studio. I created promotional videos with the objective of driving people to engage in their various offerings. The core concept emphasized encouraging individuals to attend their online classes, join outdoor classes that were introduced, and have the option to purchase videos online.
/ After the pandemic,
I took charge of designing compelling marketing content to promote the RLY app, showcase the class schedule, and highlight the range of in-house products available at Red Lotus Yoga.
/ 03
graphic/print design
/ for in-house and online
I specialized in creating eye-catching flyers for upcoming events hosted by yoga teachers. I have designed numerous flyers tailored specifically for these types of events, ensuring they effectively capture attention and generate interest.
/ 04
photography
/ Product photoshoot
As an integral part of Red Lotus Yoga's marketing strategy, I played a key role in facilitating online product purchases, ensuring that customers enjoyed a seamless and convenient experience while acquiring our offerings from the comfort of their own homes. To achieve this, I captured captivating product photos, designed visually appealing graphics, and effectively promoted them on popular social media platforms such as Facebook and Instagram.
